Although the Internet is a proven, cost-effective source for generating large volumes of new sales leads*, it does not necessarily provide high-quality leads, greater conversion of leads into sales, or any lead filtering based on intelligent algorithms.

Lead Scoring targets the highest-value prospects and most likely customers from your universe of potential accounts.

*According to the Interactive Advertising Bureau, companies spent more than $1 billion in 2006 on B2B and B2C online lead generation activities.

1. Define the Market

• WANTED Technologies helps customers identify their target market, and to determine that market’s specific needs. Markets can be defined geographically (e.g. Tampa Bay, FL), by business size (e.g. Small and Medium Size Business), or by industry (e.g. Healthcare).
• WANTED can help save on data costs by restricting purchases of third-party lists to the most relevant market space.
• When customers provide WANTED with their internal territory alignments, WANTED can ensure that leads flow only toward the appropriate sales professional, minimizing internal conflicts.

2. Enhance the Data

• WANTED Scores the universe of businesses, and sorts them from best to worst prospects, ranking them in order of priority.
• WANTED appends data elements, including standardized contact information, that our proprietary ‘spidering’ engines collect from the Internet.
• WANTED adds third-party data enhancements that make data more actionable for both managers and sales professionals.
• When the account base is matched to the universe of businesses, Lead Scoring can include markers that distinguish existing customers, allowing you to leverage existing relationships.

3. Deploy the Leads

• Targeted sales leads can be fed directly into existing CRM platforms, or sent in Excel files via email. Either way, WANTED will help you get the most out of your investment by integrating our enrichment of your data into your sales processes and systems.
• WANTED delivers a 30 minute training session to each of your team members to show them how to interpret the Scored leads, and how to turn them into sales tactics.

• Scoring has proven to generate enhanced response rates, leading to increased revenue.
• Daily lead feed creates a sense of urgency in sales professionals.
• Data enhancements and add-ons provide the intelligence behind enlightened sales calls, generating higher success rates.
• The sales cycle is dramatically reduced because only targeted calls are made.