Segmenting a market allows your Sales and Marketing programs to focus on the subset of clients and prospects most likely to purchase your offering, helping ensure the highest return for your sales and marketing expenditures.

• Detailed information regarding the size and nature of the market(s) in which you operate
• Data sub grouped by Industry, Company Size, Estimated Advertising Expenditures, Ad-volume, Score (if they advertise, where they advertise, and how much they spend)

• Managers gain insight into areas of greatest need
• Market Segmentation provides a foundation for sales resource allocation

A mid-sized newspaper used Market Segmentation to allocate sales resources. Market Segmentation told Sales Managers how many ‘large accounts’ existed in their market place (i.e. greater than 500 employees), and, therefore, how many sales professionals to allocate to these high-value accounts. The client also used Market Segmentation to determine how many outbound sales professionals were needed to cover the small-and-medium-sized market (30 to 500 employees). Finally, Market Segmentation provided a base for estimating the costs for a direct-mail campaign for small businesses (fewer than 30 employees).